Essays about: "online search engine thesis"

Showing result 6 - 10 of 25 essays containing the words online search engine thesis.

1. 6. Forget me not? - An exploration of the recent developments in case-law on the right to be forgotten

   University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

   Author : Sara Andersson; [2019]
   Keywords : The right to be forgotten; EU law; Data Protection; the GDPR; The founding principles of EU law; Access to information; Law and Political Science;

   Abstract : This thesis has examined the right to be forgotten; the right to have personal data erased from the search index of a search engine operator so that it is not displayed following a search on the basis of a data subject’s name. The right is fairly new, as it was first established in Case C-131/12 Google Spain on 13 May 2014 and was subsequently codified in Article 17 and 21 of the General Data Protection Regulation (GDPR) in 2016. READ MORE

3. 7. A Study on Comparison Websites in the Airline Industry and Using CART Methods to Determine Key Parameters in Flight Search Conversion

   University essay from KTH/Matematisk statistik

   Author : Jacob Hansén; Axel Gustafsson; [2019]
   Keywords : True positives; true negatives; false positives; false negatives; Classification Trees; Random Forest; SMOTE; ROSE; ROC; AUC; LCC; meta-search engine; Online Travel Agency; Gini impurity index; Sann negativ; sann positiv; falsk positiv; falsk negativ; klassificationsträd; Random Forest; SMOTE; ROSE; ROC; AUC; jämförelsehemsida; resebyrå; Gini koefficient;

   Abstract : This bachelor thesis in applied mathematics and industrial engineering and management aimed to identify relationships between search parameters in flight comparison search engines and the exit conversion rate, while also investigating how the emergence of such comparison search engines has impacted the airline industry. To identify such relationships, several classification models were employed in conjunction with several sampling methods to produce a predictive model using the program R. READ MORE

4. 8. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
   Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

   Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

5. 9. Is trust in SEM an intergenerational trait? : A study of sponsored links and generational attitudes towards them

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Jesper Fredlund; Timmy Biedron; [2018]
   Keywords : SEM; SEA; Search Engines; Search Behaviour; Organic links; Sponsored links;

   Abstract : Title: Is trust in SEM an intergenerational trait? Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Jesper Fredlund 930427 & Timmy Biedron 961128 Supervisor: Henrietta Nilson Problem formulation: How do age correlate with trust and attitude towards SEM on Google in Sweden? Purpose: The purpose of this study is to see if the Swedish Digital Natives are more likely to be trusting search engine marketing, as opposed to the older generations of Digital Immigrants, and by doing this gaining a better understanding of the attitudes towards search engines and search enginemarketing in Sweden. Theoretical framework: The theoretical framework of this paper consists of theories about BannerBlindness, Text Blindness, EHS Theory, Search Engine Marketing, Sponsored Links, Organic Links,Generations. READ MORE

6. 10. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Rebecca Nilsson; Christa Alanko; [2018]
   Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

   Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE