Essays about: "online search engine thesis"

Showing result 11 - 15 of 25 essays containing the words online search engine thesis.

  1. 11. Automated Bid Adjustments in Search Engine Advertising

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Mazen Aly; [2017]
    Keywords : Digital Advertising; Bid Adjustments; Optimization; Statistical Analysis; A B Testing; Digital Marknadsföring; Budjusteringar; Optimering; Statistisk analys; A Btestning;

    Abstract : In digital advertising, major search engines allow advertisers to set bid adjustments on their ad campaigns in order to capture the valuation differences that are a function of query dimensions. In this thesis, a model that uses bid adjustments is developed in order to increase the number of conversions and decrease the cost per conversion. READ MORE

  3. 12. Designing and evaluating a digital tool to support online search of Swedish food recipes : facilitating the search process for the users

    University essay from Linnéuniversitetet/Institutionen för medieteknik (ME)

    Author : Linnea Strågefors; [2017]
    Keywords : online recipe search; information retrieval; information visualisation; user goal;

    Abstract : Searching for food recipes online is a common task for many people in an increasingly digitalised society. Sweden has, as many countries, local recipes, seasonal products, cultural dinners and measurement and weight standards that can differ from other coun- tries. READ MORE

  4. 13. Implementing a Resume Database with Online Learning to Rank

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Emil Ahlqvist; [2015]
    Keywords : ;

    Abstract : Learning to Rank is a research area within Machine Learning. It is mainly used in Information Retrieval and has been applied to, among other systems, web search engines and in computational advertising. READ MORE

  5. 14. Privacy is the New Black: A Study on the Right to be Forgotten in the EU

    University essay from Lunds universitet/Juridiska institutionen

    Author : Tora Krüll; [2015]
    Keywords : EU law; EU-rätt; Right to be Forgotten; rätten att bli bortglömd; yttrandefrihet; freedom of speech; Law and Political Science;

    Abstract : Digitalization has changed society in many ways. One of the results of the development of the online world is that people have formed the habit of sharing all sorts of information about themselves and others to everyone around them at all times. READ MORE

  6. 15. Improving an Open Source Geocoding Server

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Victor Garcia Paje; [2015]
    Keywords : geocoding java fuzzy search autocomplete; Technology and Engineering;

    Abstract : A common problem in geocoding is that the postal addresses as requested by the user differ from the addresses as described in the database. The online, open source geocoder called Nominatim is one of the most used geocoders nowadays. However, this geocoder lacks the interactivity that most of the online geocoders already offer. READ MORE