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Showing result 1 - 5 of 25 essays matching the above criteria.

  1. 1. Effectivisation of keywords extraction process : A supervised binary classification approach of scraped words from company websites

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Josef Andersson; Max Fremling; [2023]
    Keywords : Machine learning; keyword classification; unbalanced data; word embedding;

    Abstract : In today’s digital era, establishing an online presence and maintaining a well-structured website is vitalfor companies to remain competitive in their respective markets. A crucial aspect of online success liesin strategically selecting the right words to optimize customer engagement and search engine visibility. READ MORE

  3. 2. Improving User Experience in Chat Tool by Implementing an Intuitive Search Feature

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Tilda Glas; Sofia Christiansson; [2022]
    Keywords : Technology and Engineering;

    Abstract : In the current digital era different kinds of chat tools and communication plat- forms are used worldwide at many companies as a natural part of the work day. As the amount of chat conversations and messages increases, the degree of diffi- culty to find information sent previously rises. READ MORE

  4. 3. Web Accessibility and Search Engine Optimization: an investigation on the implementation and its effect within e-commerce websites in Sweden

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Mikaela Alfvén; Amanda Creutz; [2021]
    Keywords : Web Accessibility; Search Engine Optimization; Overlapping Factors; Web Performance; WCAG; Web Agencies; User Experience; Final Thesis Work; Siteimprove.;

    Abstract : With the digital world we live in today, inclusion on the web is crucial. Ensuring all who want to access the web can do so is a responsibility that can be vague. READ MORE

  5. 4. Search Engine Optimization and the connection with Knowledge Graphs

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Oliver Marshall; [2021]
    Keywords : Search Engine; Search Engine Optimization; SEO; Knowledge Graphs; Google My Business; Google Search Engine; Online Marketing;

    Abstract : Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. READ MORE

  6. 5. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : George Iskef; [2021]
    Keywords : AI adaption; AI adaptation to marketing; Search engine marketing;

    Abstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE