Essays about: "opportunities in services marketing"
Showing result 1 - 5 of 54 essays containing the words opportunities in services marketing.
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1. Unraveling the Paradox: Balancing Personalization and Privacy in AI-Driven Technologies : Exploring Personal Information Disclosure Behavior to AI Voice Assistants and Recommendation Systems
University essay from Jönköping University/Internationella HandelshögskolanAbstract : As society progresses towards a more algorithmic era, the influence of artificial intelligence (AI) is driving a revolution in the digital landscape. At its core, AI applications aim to engage customers by providing carefully tailored and data-driven personalization and customization of products, services, and marketing mix elements. READ MORE
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2. Study of AI Service Providers in IT Consulting, Marketing, and Law
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE
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3. From Streaming to Evoking That Extra Feeling
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE
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4. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?
University essay from SLU/Dept. of Biosystems and Technology (from 130101)Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE
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5. Assessment of the Agroecological Potential of Biostimulatory Effects : originating from Effective Microorganisms (EM) in terms of Environmental and Socioeconomic Aspects
University essay from SLU/Dept. of Biosystems and Technology (from 130101)Abstract : Environmental pollution, resource depletion and climate change are related to imbalances in the farming system. Effective microorganisms are seen as a possible solution to these problems. READ MORE