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Showing result 1 - 5 of 69 essays matching the above criteria.

  1. 1. Leading the Change - Digital Leaders Facilitating MNEs’ Investment Behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Patricia Jahn; Veronika Barta; [2023-07-19]
    Keywords : Digital investment behaviour; Digital transformation; Digitalisation; Digital leadership; Organisational change; Digital capabilities; Digital strategy;

    Abstract : In our ever-changing world guided by technological advancements and data-driven disruptions, enterprises need adaptation and development strategies to stay competitive. Digital transformation (DT) has great potential to help organisations maintain their market position in these turbulent times. READ MORE

  3. 2. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  4. 3. GENERATION Z REACHING ADULTHOOD IN SOCIETY : Perceptions of Generation Z's impact on the construction of Societal Challenges and Organisational Changes in Western Europe: A Qualitative Exploration

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Sten Arnoldus Petrus van Lierop; [2023]
    Keywords : generation z;

    Abstract : This research examines how Generation Z (individuals born between 1997 and 2012) is perceived to impact the construct of societal challenges and organisational changes within the context of Western Europe. To explore their impact, the research aims to investigate their perceived role in shaping societal perspectives and organisational responses. READ MORE

  5. 4. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Lybe; Arantxa Rufrancos Luna; [2023]
    Keywords : Inclusion; Diversity; Video Games; Female characters; Representation; Business and Economics;

    Abstract : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. READ MORE

  6. 5. The role of cultural differences in group formation in a public organisation’s work environment : A qualitative study based of the cleaning service industry in the public sector

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Magdalena Ir; [2023]
    Keywords : cultural differences; group formation; public organisation; work environment; management; kulturella skillnader; gruppbildning; offentlig organisation; arbetsmiljö; ledarskap;

    Abstract : Abstract  Background   Demographic changes pose a challenge to the labour market as to how to wisely and effectively implement a diversity management policy. As the Statistics Sweden (n.d.) statistics for 2021 show, just over 90 000 people migrated to Sweden. READ MORE