Essays about: "organizational impression management"

Showing result 1 - 5 of 6 essays containing the words organizational impression management.

1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

3. 2. Talk is Cheap: The Adverse Effects of Gender Diversity Branding

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Emmy Englund; Klara Johnsson; [2022]
   Keywords : gender diversity; organizational impression management; diversity branding; behavioral integrity; organizational attractiveness;

   Abstract : To attract talent and become the employer of choice, organizations often portray themselves as committed to gender diversity. As many companies are still male-dominated in top positions however, such diversity branding often results in a misalignment between the intended diversity image and the reality within the organization. READ MORE

4. 3. One dashboard does not fit all : Promoting User Engagement through Dashboard Design in an Energy Monitoring Platform

   University essay from KTH/Ergonomi

   Author : Erika Vedin; [2022]
   Keywords : Engagement; Energy monitoring; Dashboard; Organizational dashboard; UX; DDDP;

   Abstract : Abstract A dashboard can be described as a compact first impression of a digital product or service. In any organization, a well-designed and user-centered dashboard can be a powerful tool to engage users in the organization’s processes and goals. In this study, a dashboard of an energy monitoring platform has been examined. READ MORE

5. 4. THE HUMAN SIDE OF LARGE-SCALE CHANGES IN PUBLIC SECTOR ORGANIZATIONS

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ylva Lidin; Anika Hanna Kortegast; [2020]
   Keywords : Public Change Management; Southern Swedish Police Force; Grounded Theory; Human Perception; Organizational Change Cynicism; Governmental Sector; Business and Economics;

   Abstract : The process of organizational change will inevitably have an impact on the employees within when converting from its status quo to a hoped-for future state. Strategic goals are often coming to the fore while creating a workforce that helps evolve the change is easily forgotten or deprioritized. READ MORE

6. 5. Organizational Politicking: An Empirical Study on its Application to Communication Practitioners

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Lisa Kenny; [2019]
   Keywords : Organizational Politics; Communication management; Tactics; Impression Management; Second-order management; Influence; Social Sciences;

   Abstract : Organizational politicking (OP), otherwise known as workplace politics has for many decades been a deeply subverted topic in the management literature due to its widely negative credo. This study aims to investigate OP and its uncharted utilization within the communication profession drawing upon the empirical foundation of 15 qualitative in-depth interviews with communication practitioners in varying roles. READ MORE