Essays about: "personal communication problem"

Showing result 1 - 5 of 101 essays containing the words personal communication problem.

  1. 1. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  3. 2. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Írisz Beatrix Ősze; [2023]
    Keywords : Fan Studies; music fandom; online fan communities; Swifties U G; prosumption; interpretivism; Netnography; YouTube Shorts;

    Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE

  4. 3. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    University essay from Jönköping University

    Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

  5. 4. Potential of makerspace and digital educational tools for empowering digital competence among students in Croatian primary schools

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Vedrana Mandić; [2022]
    Keywords : Makerspace; Maker tools; Educational Robotics; Croatian Makers; Maker approach; Maker Technology; Digital Competences; European Digital Competence Framework;

    Abstract :  The fourth industrial revolution brought a change in the scope of skills sets required for today's job market. To be part of today's digital society there is a widely recognized need for developing digital competence which requires new and relevant knowledge, skills and attitudes. READ MORE

  6. 5. Humor as a Social Media Strategy : A mixed-methods research on humor, its types, contingencies, and favorability

    University essay from Jönköping University

    Author : Annika Romell; Rebecca Segedi; [2022]
    Keywords : ;

    Abstract : Abstract Problem: The social media era has forced brands and businesses to adapt to their shifting role with consumers. The interactive nature of platforms and the new social language has presented businesses and brands with new capabilities. READ MORE