Essays about: "philosophy of marketing"

Showing result 21 - 25 of 46 essays containing the words philosophy of marketing.

1. 21. Let´s be EVERYWHERE: : Exploring consumer attitudes towards marketing overexposure through Influencer Marketing

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Alexandra Eklöf; Lina Elfqvist; Viktor Blohmé; [2018]
   Keywords : Influencer Marketing; Overexposure; Instagram; Relationships;

   Abstract : Abstract   Background: In present time, social media usage has come to be an essential part of peoples’ everyday life, resulting in a movement from traditional marketing towards a more digitised marketing strategy. Since the effectiveness of traditional marketing is decreasing, marketers are using influencer marketing to create awareness of their brand. READ MORE

3. 22. The Products Characteristics and Their Influence on the Omnichannel Strategy : An analysis of the apparel and grocery retailers in Europe

   University essay from Umeå universitet/Företagsekonomi

   Author : Federico Castellani; Andrea Geregová; [2017]
   Keywords : Omnichannel marketing; apparel retailer; grocery retailer; customer behavior; European countries; omnichannel marketing strategies; sales channel;

   Abstract : The purpose of this Master’s thesis is to present to the reader a comprehensive overview on how the characteristics of grocery products and apparel products influence the customer behavior and the choice of an offline or an online sales channel within an omnichannel marketing strategy. This thesis takes a company’s point of view in order to investigate the reactions and the resulting marketing and channel strategies the different retailers apply while taking into account the varying customer behavior. READ MORE

4. 23. The Work of Art in the Age of Post Prefixes : Re-examining the symbolic and economic value of the artwork in a post-internet society

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap

   Author : Vilborg Krista Alexandersdottir; [2017]
   Keywords : post-internet; art and value; art and the internet; art and media; digital-art; time-based art; symbolic alchemy; gallery industry; art-market; rules of art; media malleability; Philosophy and Religion; Social Sciences; Arts and Architecture;

   Abstract : Over the past decade, the artworld has seen the emergence of various new art genres such as post-internet art, post-media art, and Internet-aware art to name a few. What these genres insinuate is an era of transition between us and digital media, between our online sphere and our offline sphere. READ MORE

5. 24. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Amanda Claesson; Albin Jonsson; [2017]
   Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

   Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE

6. 25. What makes a city centre attractive from a consumer perspective? : A comparison between residents and visitors of Kristianstad city centre

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Sofia Karlsson; Molly Nilsson; [2017]
   Keywords : Place marketing; place attractiveness; city centre attractiveness; retail; residents; visitors;

   Abstract : A current problem is that city centres are suffering due to the intensified competition from other shopping places, such as neighbouring cities and external shopping malls. Previous research emphasize retail as the most contributing factor to an attractive city centre. However, other attributes have proved to be important as well. READ MORE