Essays about: "philosophy of marketing"
Showing result 6 - 10 of 46 essays containing the words philosophy of marketing.
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6. Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. READ MORE
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7. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE
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8. Reimagining Play Reconstructing Education : Exploring discourse in The LEGO Group as Media Producer: A qualitative discourse analysis, examining constructions of children, LEGO self-representation and ideology, and 21st Century education.
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This paper analyzes how the Lego Group discourse portrays children, education, play, themselves and attempts to reveal corresponding ideologies surrounding the brick. The LEGO Group claim equality, honesty and transparency in their communications, and within their business ecosystem, at their core are their traditional family values, creating an intriguing and multi-layered discourse. READ MORE
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9. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alma Hamulic & Lovisa Nilsson Eskesen Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?” Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this qualitative study. READ MORE
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10. When you are kindly asked to stay at home
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The aim is to apply technology acceptance research on elderlies’ use of digital services during a global pandemic, where risks associated with the corresponding physical alternatives are obvious but use is voluntary. By examining constructs based on a modified UTAUT2 framework, the following research question will be answered: Which factors influence elderlies' intention to use digital services in the context of soft recommendations during the Covid-19 pandemic? Methodology: This is a quantitative research with a deductive approach and the study takes on a positivistic research philosophy. READ MORE
