Essays about: "philosophy of marketing"

Showing result 11 - 15 of 46 essays containing the words philosophy of marketing.

1. 11. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

   University essay from Jönköping University/IHH, Marketing and Logistics

   Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
   Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

   Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

3. 12. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Gao Wangshu; Wang Guanhua; [2020]
   Keywords : ;

   Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

4. 13. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
   Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

   Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

5. 14. Do I Care Enough To Engage? : An Investigation on Contributor Engagement Towards the Dutch Cancer Society

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Huib de Bruijn; Quincy Verheul; [2020]
   Keywords : Charitable Contribution – Charitable Organisation – Charity Sector – Contributor – Contributor Engagement – Dutch Cancer Society – Consumer Engagement;

   Abstract : Abstract   Background:           The environment of the charity sector is changing. The overall sector of licensed charities in the Netherlands grew over the past couple of years, but this trend is not caused by a growth in contributors, as the numbers show a downwards slope. READ MORE

6. 15. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE