Essays about: "point of sales theory"

Showing result 1 - 5 of 17 essays containing the words point of sales theory.

  1. 1. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Elina Andersson; Nicolai Pitz; [2021]
    Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

    Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

  3. 2. From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sophie-Marie Ertelt; Ecaterina Guzun; Mirja Scott; [2018]
    Keywords : Product Extension Service; PSS blueprint; Mass customisation; Direct to Garment Printing; Design for Sustainability;

    Abstract : Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their platform to create meaningful connections with its consumers. READ MORE

  4. 3. The NPPD process at Sandvik Materials Technology : A case study of new product development project governance

    University essay from KTH/Industriell Management

    Author : FILIP HADDAD; LEON TRANG; [2016]
    Keywords : New product development; new product and process development; project; Produktutveckling; produkt- och processutveckling; projektstyrning; projektledning;

    Abstract : Many companies depend on their innovation capabilities to increase sales in an increasinglycompetitive market. This affects the companies’ R&D departments, which have to identify and develop new products that the market demands. READ MORE

  5. 4. Total Cost of Purchasing at Duni AB: Development of a Cost Model

    University essay from Lunds universitet/Teknisk logistik

    Author : Josefine Eriksson; Emilia Sterner; [2016]
    Keywords : life cycle costing; activity-based costing; total cost of ownership; landed cost; sourcing decision making; purchasing management; purchasing cost model; purchasing measurements; economical life-cycle decision; Technology and Engineering;

    Abstract : BACKGROUND Through global competition with possibilities for companies to set up production and to secure supply from all over the world the role of purchasing has increased within businesses. In order to achieve business results, a well-working purchasing department plays an important part. READ MORE

  6. 5. Standardisation of the Selling Process in Franchising : A Take on Sales Funnel Management

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Björn Arpi Ekblom; Ulla Göransson; [2016]
    Keywords : Standardisation. Selling Process. Sales Performance. Sales Funnel Management. Performance; Indicators. Conversions. Quantitative Research. Logistic Regression;

    Abstract : This paper addresses the two opposing extremes of standardisation in franchising and the dynamics of sales in search of a juncture point in order to reduce franchisees’ uncertainties in sales and improve sales performance. A conceptual framework is developed based on both theory and practice in order to investigate the sales process of a specific franchise network. READ MORE