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Showing result 1 - 5 of 13 essays matching the above criteria.

  1. 1. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Sara Elamir; Davide Licheri; [2020]
    Keywords : Co-branding; Ingredient branding; Perceived quality; Brand loyalty; brand image Automotive industry;

    Abstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE

  3. 2. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

  4. 3. The death of the city centers : A qualitative study of the use to brand city centers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johan Lind; Hannes Danielsson; Nelli Avagjan; [2015]
    Keywords : City center branding; place branding;

    Abstract : Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. READ MORE

  5. 4. Brand equity and corporate responsibility : a review of brand valuation methods

    University essay from SLU/Dept. of Economics

    Author : Ashkan Pakseresht; [2010]
    Keywords : brand equity; brand valuation; corporate responsibility CR ; strategic branding ;

    Abstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE

  6. 5. Plats som produkt? : en studie i Öresundsregionens varumärkesbyggande process

    University essay from Institutionen för ekonomi och företagande

    Author : Emma Sandelius; Ellen Göransson; [2010]
    Keywords : ;

    Abstract : Denna uppsats behandlar Öresundsregionens varumärkesuppbyggande process och hur regionen kommunicerar sin varumärkesidentitet. En plats likställs i marknadsföringssammanhang allt oftare med en produkt och det vi syftar till att undersöka är huruvida detta är motiverat och i så fall i vilken utsträckning. READ MORE