Essays about: "product-placement"

Showing result 11 - 15 of 28 essays containing the word product-placement.

  1. 11. Improving Order Picking Processes through Proper Storage Assignment : Using results from previous mathematical research to simplify solving real life problems

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Markus Patoka; [2016]
    Keywords : order picking; replenishment activity; storage assignment; slotting; forecasting;

    Abstract : The area of order picking has been widely studied but still there is no general approach covering all the potential variables of a unique case. Optimizing the product placement is a useful way to improve order picking through reduced travel distances and goes hand in hand with an appropriate batching strategy and routing policy. READ MORE

  3. 12. Product placement in reality television : Consumer’s perception and attitude change towards product placement in a German baking show

    University essay from

    Author : Alexandra Suhrbier; Tibora Kyra Behring; [2016]
    Keywords : ;

    Abstract : .... READ MORE

  4. 13. Fear, the way to effective product placement?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Angelika Johansson; Cecilia Lidén; Malin Persson Mörk; [2015]
    Keywords : Fear; product placement; marketing; gender; horror; Business and Economics;

    Abstract : The main purpose with this essay is to increase the knowledge of product placement in horror movies by examine how fear effects brand recall. The aim is further to get a clearer view of what kind of product placements the different genders remember, focusing on visual and verbal product placements... READ MORE

  5. 14. Product placement in Hollywood blockbusters: brand recognition and attitude towards the practice : A case study on product placement attitudes among international students

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kiril Tiavin; Frederic Köllisch; Vili Nurminen; [2015]
    Keywords : product placement; marketing; brand recognition; attitude; movie;

    Abstract : Background: Advertising channels in today's marketplace are becoming more limited with the development of ad-free sources of entertainment. The phenomenon of product placements is therefore becoming one of the most important sources for advertising in media. READ MORE

  6. 15. Product Placement in Television Series

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Carolin Moll; Monika Walicka; [2013-09-13]
    Keywords : Product placement; television series; marketing communications; mass media; Gossip Girl; luxury products; advertising;

    Abstract : Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose. READ MORE