Essays about: "product-placement"

Showing result 21 - 25 of 28 essays containing the word product-placement.

  1. 21. How to Place Products Without the Use of Product Placement : "If You Notice, It's Bad. But If You Don't , It's Worthless"

    University essay from Ekonomihögskolan, ELNU

    Author : Marie Jinnemo; Sandra Pettersson; [2011]
    Keywords : Alcoholic beverages; Deceptive; Ethics; Product placement; the Swedish Radio and Television law;

    Abstract : Purpose: The thesis will contribute to an understanding of how the process of product placement functions and how the new Swedish Radio and Television law has, so far, influenced the different parties involved in the product placement process. The thesis will also give an insight in how the different parties involved , handle the ethical issues around product placement and product placement with alcoholic beverages. READ MORE

  3. 22. Consumer Perception of Product Placement : The Relationship between Perceptions and Attitudes towards Movies and Placed claims

    University essay from IHH, Företagsekonomi

    Author : Melvin Masuwely Fondeson; [2011]
    Keywords : ;

    Abstract : .... READ MORE

  4. 23. Product Placement : A study of how Swedish children are exposed to product placement in Walt Disney movies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Erik Fritzell; Stefan Olstorpe; Tobias Harhoff; [2010]
    Keywords : Product placement; marketing; Disney; verbal placement; visual placement; plot placement;

    Abstract : Title: Product Placement - A study of how Swedish children are exposed to product placement in Walt Disney Movies. Authors: Erik Fritzell, Tobias Harhoff and Stefan Olstorpe Advisor: Venilton Reinert Type of work: Bachelor dissertation in Marketing Date: Spring term 2010 Purpose: We will investigate whether or not there are product placements in the movies selected for our research. READ MORE

  5. 24. [Insert Your Logo Here] : A Comparative Study of the Television Spot and Product Placement in Terms of Attention, Control and Credibility in Finland

    University essay from Företagsekonomiska institutionen

    Author : Heta Mattila; Ida Teeriaho; [2008]
    Keywords : Product Placement; Television Spot; Attention; Control; Credibility; AIDA; Generic Communications Process; Two-Step Communications;

    Abstract : The aim of this thesis is to study how television spot and product placement compare in terms of gaining the target audience’s attention, having control over the marketing message and creating credibility for a product or a brand. The context of the study is Finnish television from advertisers’ point of view. READ MORE

  6. 25. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Per Einarsson; Kristin Ahlberg; [2008]
    Keywords : Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Abstract : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. READ MORE