Advanced search

Showing result 1 - 5 of 28 essays matching the above criteria.

  1. 1. Design of a case erecting and product placement station

    University essay from Lunds universitet/Innovation

    Author : Niklas Wiest; [2024]
    Keywords : Keywords: case erecting; cobots; automation; end-effector; spiral product development process; quick-build product; Technology and Engineering;

    Abstract : This report presents an innovative approach to industrial automation, focusing on the development of an automated system for erecting and filling cardboard boxes with wax jars. The project, executed in collaboration with Odigo Consulting and Scandinavian Hair Company (SHC), aimed to showcase enhanced production efficiency for small and medium-sized enterprises through the implementation of collaborative robots and pneumatic systems. READ MORE

  3. 2. The Impact of Language Barriers on Product Placement : A Qualitative Study Investigating Swedish Consumers’ Brand Recall and Brand Attitude Using Netflix Original Series

    University essay from Jönköping University

    Author : Jennifer Hertzberg; Louise Rask; [2021]
    Keywords : Product Placement; Brand Recall; Brand Attitude; Language Barriers;

    Abstract : Product placement has long been a popular advertising tool that is still heavily used in today’s market. Therefore, this thesis adds a new construct to the field of product placement, namely language barriers, to see if that can have an impact on consumers’ ability to perceive product placement, in terms of brand recall. READ MORE

  4. 3. Are you cheap or climate friendly? Applying nudge theory to lower meat purchasing in grocery stores

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Fredholm; Erik Karlsson; [2020]
    Keywords : nudge theory; System 1 and System 2; consumer behavior; meat consumption; grocery stores; Business and Economics;

    Abstract : The purpose of this study was to investigate whether consumer behavior in grocery stores could be affected through nudging by rearranging the product placement and putting up suggestive messages to customers. It also investigated whether nudging is more effective when targeting short-term versus long-term consequences of consumer behavior, as their abstract levels are processed differently. READ MORE

  5. 4. Consumers’ choice of grocery store in Umeå : A quantitative study on how healthy food and nudging can affect consumers’ choice of grocery store

    University essay from Umeå universitet/Företagsekonomi

    Author : Augustine Iranyongeye; Laura-Maria Toivanen; [2020]
    Keywords : nudging; nudge; consumer decision-making; consumer behaviour;

    Abstract : Nowadays, consumers are being exposed to a large selection of food alternatives with an aim of helping with health matters. For that reason, the consumption of healthy food has been increasing among people, but at the same time, the consumption of unhealthy food has expanded. READ MORE

  6. 5. Product Placement In Games : A quantitative study of how product placement in games affect on consumers' attitude towardthe brand.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Chang Zhiyu; Paul Nguyen; Erik Manestam; [2019]
    Keywords : Product Placement; Script Placement; Screen Placement; Plot Placement; Consumer Attitude; Brand.;

    Abstract : The purpose of this research paper was to explain how product placement in games influences the consumer’s attitude towards the brand. The aims during this work with the purpose in mind were to utilize quantitative methods in the pursuit of fulfilling the objective of answering how certain placement strategies can affect individual consumer’s attitudes. READ MORE