Essays about: "product-placement"

Showing result 16 - 20 of 28 essays containing the word product-placement.

  1. 16. How people react to product placement: A comparative study between normal product placement and non-ethical product placement.

    University essay from

    Author : Nadia Martin; Karine Lacroix; [2013]
    Keywords : ;

    Abstract : Product placement is more and more present in movies. Therefore, this paper is to research the reaction of French young people towards product placement, while differentiating “normal” product placement and non-ethical product placement, i.e. placement of computers, phones… against the placement of cigarettes or alcohol in movies. READ MORE

  3. 17. Consumer Attitudes towards Subliminal Advertising : Focus on the Use of Product Placement

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Pooriphong Nilcham; [2013]
    Keywords : Subliminal Messages; Subliminal advertising; Product placement; Consumer attitude; Perception; Consumer behavior; Purchasing decision;

    Abstract : This thesis is a study about subliminal messages and consumer attitudes towards the use of product placement as subliminal advertising and their behaviors afterwards. The effects of subliminal advertising have been ambiguous and controversial for a long time. READ MORE

  4. 18. The relationships between product placement in recreational TV programmes and mass consumption: A case study of "If you are the one"

    University essay from Institutionen för informatik och media

    Author : Zhiwen Du; [2013]
    Keywords : ;

    Abstract : .... READ MORE

  5. 19. Non-conscious Attitudes - a study of young people’s attitudes towards product placement

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Sissel Hedqvist; [2012-09-17]
    Keywords : product placement; attitudes; media; consumption; television; series; film; brands; culture; non-conscious consumption;

    Abstract : Title: Non-conscious Attitudes - a study of young people’s attitudes towards product placement Author: Sissel Hedqvist Course: Term Paper in Media- and Communications Studies Term: Spring Term 2012 Supervisor: Marie Grusell Word count: 23 334 Objective: to find out young people in Sweden’s attitudes towards product placement in film and television series Method: Qualitative in-depth interviews Main result: The research shows that product placement is not a subject that is in the forefront of the respondents’ mind. They are aware of its existence but do not give it much thought, nor is it a subject that they discuss at length with anybody. READ MORE

  6. 20. Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows

    University essay from Ekonomihögskolan, ELNU

    Author : Jens Abrahamsson; Niclas Lindblom; [2012]
    Keywords : Product Placement; Attitudes; Brand; Brand Recall; Generation Y;

    Abstract : Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. READ MORE