Essays about: "professional blogger"

Found 4 essays containing the words professional blogger.

  1. 1. Indonesian travel bloggers : the empowered negotiators

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Aryo Prionggo; [2018]
    Keywords : Travel Bloggers; Indonesia; Participatory Culture; Intrinsic Motivation; Extrinsic Motivation; Digital Media; Social Sciences;

    Abstract : Despite aiming for more civic engagement in tourism industry, The Indonesian Tourism Board effort to transform more citizen to become government-version of travel bloggers was faced by a protest since some travel bloggers didn’t feel common values exist. Therefore, this thesis identifies travel blogger’s intrinsic and extrinsic motivations by recognizing the transformation process that develops regular bloggers to be travel bloggers in the context of digital participatory culture. READ MORE

  3. 2. The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Andrea Simunic; [2017]
    Keywords : fashion bloggers; personal style blog; self-identity; self-presentation;

    Abstract : Background:   The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. READ MORE

  4. 3. Common Practices in Blogger Relations - An Exploratory Research on Structures, Dynamics and Dependencies

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daniela Weltz; [2016]
    Keywords : blogger relations; influencer relations; interdependence; professional blogger; PR agencies; Social Sciences;

    Abstract : The blogosphere recently experiences an increasing attention by PR practice which engages in blogger relations to target bloggers as influential online gate-keepers. Bloggers thereby are given numerous possibilities to make use of their authenticity and credibility, and endorse brands through collaborations with PR. READ MORE

  5. 4. Because you cannot recommend yourself

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Tuire Melander; [2014]
    Keywords : practitioner perspective; public relations; communication; social media; blogs; blog marketing; Social Sciences;

    Abstract : “Because you cannot recommend yourself” – An exploratory study of practitioner perceptions on the use and challenges ofblogs as a medium in PR In the 21st century, an overwhelming majority of all information generated by companies and consumers is digital. Having gone from passive audiences to actively coproducing content for PR and marketing, consumers are better positioned than ever to share their experiences and recommendations through online social networks. READ MORE