Essays about: "promotion culture"

Showing result 16 - 20 of 88 essays containing the words promotion culture.

1. 16. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

3. 17. Mental distress in healthcare workers affected by the SARS-CoV-2 pandemic and previous interventions that may be useful in promoting mental health in healthcare workers : A systematic literature review

   University essay from Högskolan i Skövde/Institutionen för hälsovetenskaper

   Author : Josefin Lindblom Ekman; Michaela Karlsson; [2021]
   Keywords : SARS-CoV-2; COVID-19; Mental distress; Mental health; Healthcare workers; interventions; SARS-CoV-2; COVID-19; psykisk belastning; psykisk ohälsa; psykisk hälsa; sjukvårdspersonal; interventioner;

   Abstract : Introduktion: Sjukvårdspersonal runt om i världen har stått på frontlinjen i stressiga arbetsmiljöer och tagit hand om COVID-19-patienter sedan SARS-CoV-2 förklarades som en global pandemi. Under pandemiska förhållanden står sjukvårdspersonal inför specifika utmaningar, där vissa leder till symptom på psykisk ohälsa. READ MORE

4. 18. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Hampus Kilåker; [2021]
   Keywords : Borderless marketing; Yakuza; Japan; Culture; Cosmopolitanism; Representation; Social Sciences;

   Abstract : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. READ MORE

5. 19. The Pillars of Sustainable Cultural Tourism and Entrepreneurship : The case of Gotland as a Cultural Destination

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Aida Sarai Alonso Guerrero; [2021]
   Keywords : culture; cultural heritage; cultural tourism; creative tourism; entrepreneurship; sustainable entrepreneurship; cultural entrepreneurship; culture creation; culture conservation; Gotland; Region Gotland; cultural destination;

   Abstract : The Swedish Island of Gotland is well-known for being prosperous in cultural  and natural values, as well as for its attractiveness as a touristic destination that draws local and international visitors to its myriad of cultural activities, offerings and establishments. For those reasons, Region Gotland has created comprehensive plans aimed at achieving goals related to exalting the image of the island as place for sustainable tourism and the promotion of culture. READ MORE

6. 20. Knowledge Sharing in Cross-Cultural Virtual Teams of an NGO : Exploring the motivation for knowledge sharing of individuals

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Hanna Byström; Marina Jäger; [2021]
   Keywords : Knowledge Management; Knowledge Sharing; Motivation; Cross-Cultural; Virtual; NGO; Teams; Motivation; Individuals;

   Abstract : Purpose – This master thesis aims to investigate knowledge sharing within two selected cross-cultural virtual teams of a non-governmental organization. The particular focus of this study is on the motivation for knowledge sharing of the individual team members. READ MORE