Essays about: "qualitative consumer"
Showing result 16 - 20 of 1252 essays containing the words qualitative consumer.
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16. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE
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17. The COVID-19 Pandemic’s Influence on Born-digitals’ Internationalization and Performance
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : In this qualitative research, the purpose is to explore the influence of the COVID-19 pandemic on born-digital firms’ international expansions and performance. This is to fill in the gap in research where many other industries have been examined in relation to the pandemic but not the born-digital firms. READ MORE
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18. The Devil Wears (New) Prada
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE
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19. Navigating the Risks of Dark Data : An Investigation into Personal Safety
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : With the exponential proliferation of data, there has been a surge in data generation fromdiverse sources, including social media platforms, websites, mobile devices, and sensors.However, not all data is readily visible or accessible to the public, leading to the emergence ofthe concept known as "dark data. READ MORE
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20. Is Second Hand the New Fast Fashion? : The Consumption Habits of Young Swedes in the Second Hand Fashion Market
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : As the world moves towards a more sustainable future and consumers begin to research more sustainable ways to consume, many turn to second hand for purchasing apparel due to its supposed minimal effect on the environment. The second hand market is rapidly growing but research surrounding the implications of its growth is scarce. READ MORE