Essays about: "quantitative and media"

Showing result 1 - 5 of 701 essays containing the words quantitative and media.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. Reporting Trends in Sustainability and Climate Change Discourse : A corpus study about reporting verbs in global news

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Pontus Jaktlund Gunnarsson; [2024]
    Keywords : Corpus; Linguistics; Reporting Verbs; Media; Metonymy; Quantitative Analysis; Qualitative Analysis.;

    Abstract : In news reports, journalists often make references to what spokespersons from public organizations have announced. While doing so, reporting verbs are not an uncommon occurrence (Li, Zhao & Lou, 2023: 2). READ MORE

  4. 3. Our Bula Spirit Awaits You! The Usage of Interlingual Compound Words Consisting of English and the Fijian Greeting Bula in Fijian Tourism Advertisement Online

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Jonathan Ruus; [2023-03-17]
    Keywords : English; Fiji; Fiji-English; Global Englishes; Linguistics; Corpus Linguistics; Instagram; Tourism; Advertisement; Discourse Analysis;

    Abstract : This study investigates the Global English variety spoken in the South Pacific Island nation Fiji, often referred to as Fiji-English. Specifically, this paper examines how interlingual compound words consisting of the Fijian greeting bula + various English words are used in Fijian tourism advertisement on the social media platform Instagram. READ MORE

  5. 4. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Debora Mbilinyi; [2023]
    Keywords : social media; nutrition literacy; malnutrition; behavior change communication; social media usage;

    Abstract : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. READ MORE

  6. 5. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE