Essays about: "behavior change communication"

Showing result 1 - 5 of 92 essays containing the words behavior change communication.

  1. 1. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Johanna Elmér; Johanna Nilsson; [2023-02-01]
    Keywords : Digital communication; user integrity; personalized advertising; third-party cookies; organizational change strategies;

    Abstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE

  2. 2. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Debora Mbilinyi; [2023]
    Keywords : social media; nutrition literacy; malnutrition; behavior change communication; social media usage;

    Abstract : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. READ MORE

  3. 3. Framing sustainable consumerism in the retail market : a case study of Axfood

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Antonia Wistbacka; [2023]
    Keywords : environment; communication; framing; sustainable consumerism; retail market; consumers;

    Abstract : The pressure on retail businesses to be a part of, or even lead, the transition into a more sustainable world is putting a lot of pressure on the wholesale market. The debate on whom the responsibility should fall on is divided between consumers, the government, and companies. READ MORE

  4. 4. Littering behaviors and communication: The case of Strängnäs municipality, Sweden

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Desirée Halvarsson Amberg; [2023]
    Keywords : Sustainable development; Cognitive Dissonance; Litter; Pro-Environmental Behaviors; Social Norms; Social Practice Theory;

    Abstract : Consumption of everyday products is an unintentional behavior most individuals act out without thinking of it. These products can end up as litter discarded in nature. Littering is an important field to study in order to achieve a sustainable future. READ MORE

  5. 5. The Relation between Switching Languages and Perceived Personality Change: A Comparative Study of Bilinguals and Monolinguals

    University essay from Lunds universitet/Institutionen för psykologi

    Author : Josephine Ahrendt; Miriam Nicolai; [2023]
    Keywords : bilingualism; language switch; perceived personality change; HEXACO Personality Inventory-Revised; Social Sciences;

    Abstract : With increasing bilingualism, it becomes vital to understand the relation of language to personality. Language is essential for expressing our thoughts, and personality impacts our thoughts and behavior. READ MORE