Essays about: "questionnaire on consumer behavior in advertisement"

Found 4 essays containing the words questionnaire on consumer behavior in advertisement.

  1. 1. Celebrity Endorsement & Consumer Behavior : Gender Differences as a Marketing Strategy

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Sanna Junhem; Sophie Adolfsson; [2017]
    Keywords : Celebrity endorsement; marketing; strategy; gender; consumer behavior;

    Abstract : Background - Celebrity endorsement is not a new phenomenon and it can be seen in advertisements around the world. Since the content of an advertisement easily can be screened out, it is important to target the right consumer. There has to be a fit between the consumer, the endorser and the product. READ MORE

  3. 2. What you see? Value or ...? : A study of life values and lifestyles, and attractiveness of consumers towards advertising posters with value appeals in Umea

    University essay from Handelshögskolan vid Umeå universitet

    Author : Regzedmaa Bayar; Dolgorsuren Chandmani; [2010]
    Keywords : advertising; advertising message appeal; value appeal; life value; lifestyle;

    Abstract : This research is investigated a relationship between life values and attitude towards advertising, which included life value appeals. A survey is used a self administrated questionnaire of a quantitative research method, which is asked about people’s life values based on Kahle scale of eight items and their attitudes about advertising posters are created ourselves. READ MORE

  4. 3. Changing Consumption Behavior of Net Generation and the Adoption of Streaming Music Services : Extending the Technology Acceptance Model to Account for Streaming Music Services

    University essay from IHH, Företagsekonomi

    Author : Mehmet Deniz Delikan; [2010]
    Keywords : Technology acceptance model; streaming music services; music consumption; consumer behavior; Spotify; net generation; music access;

    Abstract : The rise of the streaming music services and the decreasing importance of physical distribution is an inevitable change that the industry has been facing, which is resulting from the so-called internet revolution over the past few years. Through years, the music business has already shifted to online platform with the birth of file sharing. READ MORE

  5. 4.  “What are the main factors that influence consumers in their choice of green energy company over the conventional energy”? : “The role of green marketing in development of consumer behavior towards green energy”

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Usama Awan; Muhammad Aamer Raza; [2010]
    Keywords : Green Energy; Green Marketing; Green. Consumer Behavior; Consumer Decision. Social Responsibility;

    Abstract : Purpose: The purpose of this thesis is to study the factors affecting consumers while taking decision towards electricity providing company. Theoretical Frame work This academic work starts by presenting the background information of energy market, and then presents concept of green marketing, social responsibility, green energy, and consumer behavior in literature review. READ MORE