Essays about: "relationship between culture and business"
Showing result 16 - 20 of 105 essays containing the words relationship between culture and business.
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16. Here's my pitch deck, so call me maybe? Exploring drivers behind the gender gap in venture capital in Sweden and the U.S.
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : Despite initiatives to promote gender diversity in recent years, to this day, an unanswered question in the entrepreneurial domain is why male founders tend to receive more venture capital funding than their female counterparts worldwide. The phenomenon of the 'gender funding gap', also persists in developed countries such as, the U.S. and Sweden. READ MORE
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17. The Odd Couple
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this research is to explore the phenomenon of Unconventional Brand Collaborations from a consumer culture perspective and discover the factors that make them appealing to Gen Z. Hence, this study aims to give another perspective than the one given by previous literature on brand collaborations, which emphasizes the need for a high perceived fit between the parent brands. READ MORE
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18. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. READ MORE
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19. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.
University essay from Umeå universitet/FöretagsekonomiAbstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE
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20. How can Organisations Survive in an Increasingly Changing Business Environment?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : In a rapidly changing business environment, organisations need to find new ways to manage unpredictability to survive. The COVID-19 pandemic has made it apparent that organisations across industries can be vulnerable and exposed to crisis. READ MORE
