Essays about: "reputation management thesis"

Showing result 21 - 25 of 89 essays containing the words reputation management thesis.

1. 21. Twitter & Migrant Lifeboat Rescue: Examination of social media and organizational response to a stormy newspaper article

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Darren Ingram; [2019]
   Keywords : AUDIENCE PERCEPTION; CRISIS COMMUNICATIONS; FAKE NEWS; NON-PROFIT ORGANIZATION; SOCIAL MEDIA; STAKEHOLDER ENGAGEMENT; TWITTER;

   Abstract : A prominent British newspaper and its website publishes an inflammatory article stating that a lifeboat charity has been cynically abused by migrant traffickers who are using it as a ‘free ferry service’ to get their cargo of human beings into the United Kingdom. What reaction is generated on the Twitter social media network? What narrative, language usage and sentiment is formed? How does the charity react?This thesis examines this case and discovers through word frequency and conversational analysis how one news story reverberated in 280 characters or less. READ MORE

3. 22. Case Competitions as a Tool to Build Brands and Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Iris Politiek; [2018]
   Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

   Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE

4. 23. Crisis communication applied to mega-events and festivals : A multi-method analysis of communicative preparedness

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Johanna Walser; [2018]
   Keywords : crisis communication; mega-events; festivals; uncertainty; chaos; interview; thematic analysis;

   Abstract : Crisis communication has been widely researched for an economic purpose, with the focus on preventing damage to a corporation’s reputation or the restoration of a politician’s image. Additionally, crisis communication also found its utility for natural hazards as well as for terrorist attacks. READ MORE

5. 24. Lek, lärande och utveckling : underlag till representation av barnperspektivet i stadsbyggandet

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Niki Lindgren; [2018]
   Keywords : barnperspektiv; Lekvärdesfaktor; friyta; förskola; förskolegård; barn; planering;

   Abstract : Idag finns det flera lagar, styrdokument och riktlinjer kring barn och deras fysiska miljö. Detta kandidatarbete syftar till att bidra med en ökad förståelse kring uppkomsten av dessa och varför de är nödvändiga. Uppsatsen är skriven ur ett barnperspektiv och ämnar fungera som en röst utåt och synliggöra deras plats i staden. READ MORE

6. 25. RIVERCITY flowing right, AquaFo(A)rming a new center of production in the borders of Gothenburg and Partille

   University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Elva Nano; [2018]
   Keywords : urban farming; urban food production; urban transformation; food technology; aquaponincs; urban design; Gothenburg urbanization; Arts and Architecture;

   Abstract : Sweden has the reputation of being one of the most sustainable and innovative countries in the world, when it comes to environment-related technology. However, the ecological footprint rates indicate, that Swedes are currently living lifestyles that would require the equivalent of four Earth-like planets to sustain. READ MORE