Essays about: "retail promotion strategies"

Found 3 essays containing the words retail promotion strategies.

  1. 1. Architectural Concepts in Retail Research

    University essay from KTH/Ledning och organisering i byggande och förvaltning

    Author : Pedro Ivan D’Aquino de Paula; [2020]
    Keywords : Retail design; Retail Environment; Architectural concepts; Retail design; Retail Environment; Architectural concepts;

    Abstract : The Retail industry is one of the most important areas in the Real Estate field. In retailing, design involves several aspects to create a communicative and attractive environment. Retailers are in an incessant search for the most vanguard design methods for branding promotion and customer attraction. READ MORE

  3. 2. How to Make Promotions Work in a Cost-efficient Context - A Case Study at Lantmännen

    University essay from Lunds universitet/Teknisk logistik

    Author : Caroline Vitasp; Helena Nyman; [2016]
    Keywords : Promotions; Promotion Planning; Cross‑functional Processes; Supply Chain Configuration; Strategy Alignment; Customer Service Level CSL ; Key Performance Indicators KPI ; Sales and Operations Planning S OP ; Master Scheduling MS ; Cost‑efficiency; Market Responsiveness; Technology and Engineering;

    Abstract : Problem -­‐‑ Promotions are the main reason for a majority of stock out situations and increases the amount of waste for perishable items, and strong competition within grocery retail has led to a significant increase in frequency and depth of promotions since the late 20th century. Lantmännen Cerealia has identified problems with low customer service levels (CSL) during promotions and lack of long term planning in general. READ MORE

  4. 3. Successful Market Coverage Strategy- the Path to Retailers : A Study of the Bulgarian Office Products Retailers

    University essay from Internationella Handelshögskolan

    Author : Antoaneta Nikolaeva; Stanimira Nikolova; Vladimir Yovchev; [2008]
    Keywords : Retailers’ Assortment Criteria; Market Coverage Strategy; Distribution; Bulgaria; Office Products;

    Abstract : Recently many academic researchers have become interested in the retailers as part of the distribution channel. Today retailers have grown so influential, that sometimes they take the functions of the wholesalers. The retailers constitute the road for manufacturers to the end market. READ MORE