Essays about: "rhetorical arena theory"

Found 2 essays containing the words rhetorical arena theory.

1. 1. What is the Function of the University?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Gustav Nyström; August Durlind; [2020]
   Keywords : Lund University; strategic communication; moral foundation theory; rhetorical arena theory; crisis communication; safetyism; academic freedom; Social Sciences;

   Abstract : The purpose of this thesis is to explore how differences in morality polarizes the debate of what the function of the university should be, and how that might indicate a potential organizational crisis for Lund University. The study is primarily based on the case concerning the removal of teacher Johan Grant, that took place at Lund University in the fall of 2019. READ MORE

3. 2. The Art of Personalization -An explorative study of Swedish party leaders and their strategical communication

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Joel Boudin; [2019]
   Keywords : Personalization; Swedish party leaders; strategical communication; election campaign; social media; qualitative study; self-presentation;

   Abstract : This study explores the phenomenon of personalization within the political sphere. More specifically, it aims at exploring the strategical personalization of Swedish party leaders during the national election campaign of 2018. A further aim is to generate theoretical contributions to the area of personalization. READ MORE