Essays about: "role of information technology in marketing"
Showing result 26 - 30 of 36 essays containing the words role of information technology in marketing.
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26. Internet Technology Use in The Value Chain of Ethiopian SMEs : The Benefits, problems & Prospects.
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Major attention in researches within the field of internet technologies andits usage in service providing Small and medium Enterprises has been devoted in thedeveloped countries. Little or almost no attention or studies have been given on most ofthe developing or third world countries specifically, Ethiopia which can be consideredas a black hole in related researches. READ MORE
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27. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand
University essay from Lunds universitet/Juridiska institutionenAbstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE
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28. Impact of Customer Relationship Management on Product Innovation Process
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE
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29. Data Modelling of Electricity Data in Sweden : Pre-study of the Envolve Project
University essay from Institutionen för kommunikation och informationAbstract : Electricity has always had a great impact on our daily life. It plays an important role in every aspect of society, economy, and technology of every nation. Sweden among other Nordic countries has always strived to improve its energy landscape. READ MORE
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30. Interface between the Marketing and Sales and Product development departments : A case study
University essay from JTH, Industriell organisation och produktion; IHH, InformatikAbstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE