Essays about: "role of television advertising"

Found 5 essays containing the words role of television advertising.

  1. 1. Women Sell Mascara, Men Sell Machines? : A Content Analysis of Gender Portrayals in Swiss Prime-Time TV Advertisements

    University essay from Stockholms universitet/JMK

    Author : Nanina Studer; [2019]
    Keywords : Switzerland; gender; gender portrayals; stereotyping; gender stereotyping; advertising; television advertising;

    Abstract : This study analyzes gender portrayals in Swiss prime-time television advertising with regard to gender stereotypes. A content analysis of 449 characters of 412 distinct advertisements sampled from four selected German-speaking TV channels in Switzerland was carried out. READ MORE

  3. 2. Communication and sales channels' role in international market entry for innovative new venture firms : A case study on TLight

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Emma Winblad von Walter; [2017]
    Keywords : International market entry; Sales and communication channel strategies; New ventures; Customer perceived value;

    Abstract : Globalisation has taken the world by storm by opening opportunities for new markets and easier communication. The general economic climate during the last decade is one reason to this, and the impact has resulted in internationalisation as a key strategy for survival. READ MORE

  4. 3. Does richness lead to riches?

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Svensson; Jimmy Ekström; [2016]
    Keywords : media richness; media selection; advertising; media channels;

    Abstract : The advertising climate is very dynamic; media and the way companies advertise have evolved countless times since the end of the 19thcentury. Advertising spending in print-based media has been steadily decreasing in Europe during the past years, whereas advertising spending online and on television has been increasing. READ MORE

  5. 4. The Political Economy of Provincial TV Stations in China

    University essay from Medier och kommunikation

    Author : Shuo Yang; [2012]
    Keywords : ;

    Abstract : My master thesis aims to examine how a Chinese political economy context has shaped the media landscape in China, especially in the domain of provincial television. The key issues are: 1) what the role of private profit accumulation is for provincial TV stations in China; 2) Whom the ownership of provincial TV stations in China belongs to; 3) how global capitalism influence provincial TV stations today; 4) how government regulation influence provincial TV stations today. READ MORE

  6. 5. The Effects of Television Advertising on Children as Consumer

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Gülçin Uyan; [2009]
    Keywords : Advertising; Television; Effects; Children; Consumers;

    Abstract : Several researches show that the advertisements play an important role on customers choosing goods or services and especially are more effective on children as consumer. Advertising is to offer them about new products. This study‟s‟ approach is examine if the TV advertisements affects consumers. READ MORE