Essays about: "sales premium"

Showing result 1 - 5 of 26 essays containing the words sales premium.

  1. 1. Driven by Zero Emissions or Paramount Prestige? - Investigating the Coexistence of Environmental Concern and Materialism in Predicting Purchase Intentions of Premium Electric Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Gustav Olofsson; Pontus Winblad; [2023-07-03]
    Keywords : Premium Electric Cars; Consumer Intentions; Theory of Planned Behavior; Environmental concern; Materialism; Sustainability Luxury Paradox; SEM Analysis;

    Abstract : As the world embraces sustainability, markets align with the shift and undergo transformations. One of which is the luxury segment, from which the integration of sustainability challenges the theorized paradoxical relationship of the two concepts. READ MORE

  3. 2. Double Machine Learning for Insurance Price Optimization

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Jakob Kristiansson; [2023]
    Keywords : DML; Double Machine Learning; Price Optimization; Insurance Pricing; DML; Dubbel Maskininlärning; Prisoptimering; Försäkringsprissättning;

    Abstract : This thesis examines how recent advances in debaised machine learning can be used for estimating price elasticities of demand within the automotive insurance field. Traditional methods such as generalized linear model (GLM) to estimate demand has no way of ensuring there are no biases in the underlying data selection, especially when the confounding variables are many. READ MORE

  4. 3. The Location's Impact on Office Properties' Green Building Certification Price Premiums : A Quantitative Study of the Swedish Commercial Property Market

    University essay from KTH/Fastighetsföretagande och finansiella system

    Author : Ludvig Kullén Dansarie; [2023]
    Keywords : Green premium; sales premium; green building certifications; environmental certifications; green buildings; office properties; location; hedonic price model; Swedish property market; Grön premie; försäljningspremie; miljöcertifiering; gröna byggnader; kontorsfastigheter; läge; svenska fastighetsmarknaden;

    Abstract : The construction and real estate industry accounts for a large share of the global energy consumption. Thus, an onerous responsibility is resting on the shoulders of the property owners and developers to alleviate the emissions derived from the real estate sector. READ MORE

  5. 4. The Impact of Brand Generated Content on Green Purchase Intention : A Study Based on Brand Generated Content on Social Media Platforms and Food Industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Rupam Saha; [2022]
    Keywords : Green Consumerism; Green Purchase Intention; Green Foods; Green Products; Eco-friendly Foods; Sustainable Products; Environmental Friendly Products; Brand Generated Contents; Firm Generated Content on Social Media; Green Marketing.;

    Abstract : The increasing threats to the environment have led the consumers to enhance their concern for environment. As a result, consumers nowadays intend to purchase environmentally friendly products as part of showing their concern for environment. READ MORE

  6. 5. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok

    University essay from SLU/Dept. of Forest Economics

    Author : Julia Algotsson; [2020]
    Keywords : försäljning; försäljningsstöd; marknadsföring; premium-differentiering; varumärke; varumärkesbyggnad; varumärkesidentitet; virkesköpare; branding; brand building; business-to-business; business-to-business sales support; forest industry; sales; sales management; sales support;

    Abstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE