Essays about: "schools marketing"

Showing result 1 - 5 of 26 essays containing the words schools marketing.

  1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Niklas Kjellander; [2023]
    Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

  3. 2. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system

    University essay from SLU/Dept. of People and Society

    Author : Pablo Ratti; [2023]
    Keywords : Agroecology; transition; top-down; scenario; participatory policies;

    Abstract : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. READ MORE

  4. 3. Sustainability and waste sorting management in small scale hotels in Sri Lanka : A Minor Field Study in Sri Lanka

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ALEX SELLÉN STACKEGÅRD; RAGNA IVARSSON; [2022]
    Keywords : ;

    Abstract : Sri Lanka is a small island located on the tip of India in the Indian Ocean. Following the end of the civil war, Sri Lanka’s tourism numbers have increased drastically. Up until the pandemic, more and more tourists flocked to the island. READ MORE

  5. 4. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  6. 5. Skogsbranschens marknadsföringsinsatser riktade till barn och unga i grundskolan

    University essay from SLU/School for Forest Management

    Author : Michaela Axbäck; [2020]
    Keywords : kunskapsförsörjning; rekryteringsstrategi; samverkan;

    Abstract : Med skogen som klassrum finns möjligheter till att integrera ämnesundervisning för samtliga årskurser i grundskolan, samtidigt som eleverna får förutsättning att lära sig om samband i naturen – i praktiken. En positiv effekt av samverkan mellan näringslivet och skolan är möjligheten att bredda kunskapen hos eleverna, de framtida arbetstagarna, om branschers roll i samhället samt vilka yrken och arbetsmöjligheter som finns. READ MORE