Essays about: "scope and limitations of the study"

Showing result 1 - 5 of 136 essays containing the words scope and limitations of the study.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  4. 3. Social media and reference points: How people are affected by watching high economic status

    University essay from Göteborgs universitet/Graduate School

    Author : Filhage Wahlström Elias; [2023-06-29]
    Keywords : Social media; Reference points; Desires consumption; Labor supply; Life satisfaction;

    Abstract : This paper presents an experimental survey study investigating the potential effects of social media usage on economic perceptions and life satisfaction by influencing reference points. The prediction is that watching people with high economic status on social media raises reference points, resulting in increased preferences for consumption and salary. READ MORE

  5. 4. Communicating with multiple stakeholders during post-M&A integration.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Stuart White; [2023]
    Keywords : M A; post-M A integration; communicating; communication; multiple-stakeholders; M A; post-M A integration; kommunicera; kommunikation; flera intressenter;

    Abstract : Problem: Despite much attention from researchers and practitioners, the reason(s) for why M&A’s tend to fail remain a topic of investigation. Within this investigation there is reason to believe this problem is connected to not prioritizing communicating with multiple stakeholders a during post-M&A integration. READ MORE

  6. 5. Towards Smart Warehousing : Realigning Key-actors for a Successful Transition

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Amadeus Ojala; Gabriel Rosengren; [2023]
    Keywords : ;

    Abstract : Purpose - The purpose of this paper is to create a process map for realignment, showcasing how the actors in a retailing 3PL ecosystem interact when introducing a smart warehouse and which capabilities that each actor needs to possess to manage these interactions. Method - An exploratory research approach was used, where multiple cases of Swedish 3PL retail supply chains were investigated. READ MORE