Essays about: "search engine marketing"

Showing result 11 - 15 of 35 essays containing the words search engine marketing.

  1. 11. Search Engine Optimization and the connection with Knowledge Graphs

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Oliver Marshall; [2021]
    Keywords : Search Engine; Search Engine Optimization; SEO; Knowledge Graphs; Google My Business; Google Search Engine; Online Marketing;

    Abstract : Aim: The aim of this study is to analyze the usage of Search Engine Optimization and Knowledge Graphs and the connection between them to achieve profitable business visibility and reach. Methods: Following a qualitative method together with an inductive approach, ten marketing professionals were interviewed via an online questionnaire. READ MORE

  3. 12. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : George Iskef; [2021]
    Keywords : AI adaption; AI adaptation to marketing; Search engine marketing;

    Abstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE

  4. 13. Extracting Adverse Drug Reactions from Product Labels using Deep Learning and Natural Language Processing

    University essay from KTH/Skolan för kemi, bioteknologi och hälsa (CBH)

    Author : Shachi Bista; [2020]
    Keywords : ;

    Abstract : Pharamacovigilance relates to activities involving drug safety monitoring in the post-marketing phase of the drug development life-cycle. Despite rigorous trials and experiments that drugs undergo before they are available in the market, they can still cause previously unobserved side-effects (also known as adverse events) due to drug–drug interaction, genetic, physiological or demographic reasons. READ MORE

  5. 14. Applying Digital Marketing Methods in the Healthcare Industry : A Case Study at Immuneed

    University essay from Uppsala universitet/Industriell teknik

    Author : Andrée Lindgren; Daniar Mohidin; [2020]
    Keywords : SEO; Search Engine Optimization; Healthcare; Digital Marketing; Business Developers; Google; Search Engine;

    Abstract : The study is performed with the aim to investigate why healthcare companies are lagging compared to other industries within digital marketing. This is made with an abductive approach whereas a literature review was performed in the beginning of the study and after empirical data gathering and analysis was reviewed, the literature review was completed. READ MORE

  6. 15. Marketing managers in the age of AI : A multiple-case study of B2C firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Alex Mugrauer; Johannes Pers; [2019]
    Keywords : artificial intelligence; machine learning; decision-making; marketing; marketing manager; MarTech;

    Abstract : The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. READ MORE