Essays about: "search engine marketing"

Showing result 16 - 20 of 35 essays containing the words search engine marketing.

1. 16. Inbound marketing from a B2B-perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matilda Lindblom; Amelia Andréasson; [2019]
   Keywords : Inbound marketing; content marketing; search engine optimization; social media marketing; B2B-selling process; B2B-buying process;

   Abstract : There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. READ MORE

3. 17. Machine Learning Based Modulation and Coding Scheme Selection

   University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

   Author : Michel Chamat; Bersi Dimitrios Kodra; [2019]
   Keywords : Machine Learning; ML; Modulation and Coding Scheme; MCS; Scheduler; Scheduling; Technology and Engineering;

   Abstract : In wireless communication, resources like bandwidth and energy are scarce and extremely valuable, any system should serve as many users as possible while preserving high Quality of Service (QoS) for the best user experience. Accordingly, the Base Station (BS) has the responsibility to optimally schedule its resources to the users based on the available information. READ MORE

4. 18. Swedes only hate queue jumpers they don't know : A description of brand attitudes on Google's SERPs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Fils; Clara Harrison; Mathilda Nilsson; [2018]
   Keywords : Attitudes; ABC-model; branding; Google; SEM; search engine; paid advertising on SERP;

   Abstract : Background: The Internet has developed the world of advertising by giving advertisers the possibility to track specific patterns among their consumers, which shows how consumers are clicking on online advertisements and what translates into sales for the brand. Lately, companies have actively starting to make use of search engines marketing (SEM). READ MORE

5. 19. Google Ads: Understanding millennials' search behavior on mobile devices

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jennifer Claesson; Henrik Gedda; [2018]
   Keywords : Marketing Communication; Search Engine Marketing; Sponsored Search Results; Organic Search Results; Attitudes;

   Abstract : Purpose: The purpose of this study is to understand millennials search behavior on mobile devices. Research Questions: How do millennials value organic and sponsored search results on mobile devices? What are the Web advertising variables that affect millennials attitudes towards sponsored search ads on mobile devices? Methodology: Data was collected from 103 Swedish millennials through an experiment and survey. READ MORE

6. 20. Is trust in SEM an intergenerational trait? : A study of sponsored links and generational attitudes towards them

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Jesper Fredlund; Timmy Biedron; [2018]
   Keywords : SEM; SEA; Search Engines; Search Behaviour; Organic links; Sponsored links;

   Abstract : Title: Is trust in SEM an intergenerational trait? Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Jesper Fredlund 930427 & Timmy Biedron 961128 Supervisor: Henrietta Nilson Problem formulation: How do age correlate with trust and attitude towards SEM on Google in Sweden? Purpose: The purpose of this study is to see if the Swedish Digital Natives are more likely to be trusting search engine marketing, as opposed to the older generations of Digital Immigrants, and by doing this gaining a better understanding of the attitudes towards search engines and search enginemarketing in Sweden. Theoretical framework: The theoretical framework of this paper consists of theories about BannerBlindness, Text Blindness, EHS Theory, Search Engine Marketing, Sponsored Links, Organic Links,Generations. READ MORE