Essays about: "search engine marketing"

Showing result 21 - 25 of 35 essays containing the words search engine marketing.

1. 21. STREAMLINE THE SEARCH ENGINE MARKETING STRATEGY : Generational Driven Search Behavior on Google

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Rebecca Nilsson; Christa Alanko; [2018]
   Keywords : Search Engine Marketing; Search Engine Advertising; Search Engine Optimization; Search Behavior; Generation X; Generation Y;

   Abstract : The expanded internet usage has resulted in an increased activity at web-based search engines. Companies are therefore devoting a large portion of their online marketing budget on Search Engine Marketing (abbreviated SEM) in order to reach potential online consumers searching for products. READ MORE

3. 22. Digital inbound marketing as an approach to scale up B2B sales

   University essay from Lunds universitet/Produktionsekonomi

   Author : Maja Sölve; Johanna Öjeling; [2017]
   Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

   Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

4. 23. Book review: The Essence of Private and Public Intelligence

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Thanh Huong Le; Malin Karlsson; [2017]
   Keywords : ;

   Abstract : Purpose: This paper presents a critical book review of “Introduction to Private and Public Intelligence: The Swedish School of Competitive Intelligence” by Søilen (2005). The purpose of the book is to gather ideas and concepts about the subject of private- and public intelligence for students to use in an introductory course. READ MORE

5. 24. Market your destination : An investigation of how destination marketing organizations can reach generation Y

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Aldevinge Anton; [2016]
   Keywords : tourism industry; destination marketing organization; web; social media; generation Y;

   Abstract : Background: The tourism industry and especially those that market destinations, destination marketing organizations (DMOs), face challenges to meet generation Y, with an uncertainty of how to do it. DMOs need to be adaptable to an everyday changing market in order to attract visitors to their destinations. READ MORE

6. 25. To be or not to be – showing up on the first result page : Search engine marketing’s potential effect on brand awareness

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Nils Östberg; Hanna Bergström; [2016]
   Keywords : Search engine marketing; SEM; SEO; Brand awareness; Brand recall; Brand recognition; Hierarchy of Effects Model;

   Abstract : The aim of this study is to examine whether search engine marketing may influence consumers’ brand awareness in terms of brand recall and brand recognition. The theoretical background derives from the definition and rationale of brand awareness. The study is further based on a theoretical outline of search engine marketing and its components. READ MORE