Essays about: "segmented kano"
Found 1 essay containing the words segmented kano.
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1. A bank’s strategical positioning within the Green Sector for an increased customer satisfaction : a segmented kano analysis
University essay from SLU/Dept. of EconomicsAbstract : The major banks in Sweden are seen as confusingly similar to their customers. By taking a behavioural focus, banks may understand how they can make themselves unique and increase their customer satisfaction. Through increasing customer satisfaction, banks may be able to gain a competitive advantage and consequently increase their profit. READ MORE
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