Essays about: "selling products on the internet"

Showing result 11 - 15 of 19 essays containing the words selling products on the internet.

  1. 11. Factors Affecting Men in Terms of a Website's Design and Structure : A quantitative approach to find the most influential factors for men purchasing clothes online

    University essay from IHH, Företagsekonomi

    Author : Christian Lidström; Magnus Johansson Angesjö; [2012]
    Keywords : Buying behavior; Online shopping; Men s shopping behavior; Clothes and accessories; Website design;

    Abstract : Internet has over the years developed to a platform where more and more companies and organizations control their businesses. Men are spending considerably more time shopping in general compared to only a decade ago, and the numbers are still increasing. Men are using the internet to buy products more often than women do worldwide. READ MORE

  3. 12. Brand Communities. : A quantitative study of brand community influence on prospective and existing members

    University essay from Handelshögskolan vid Umeå universitet

    Author : Milan Terechshenko; Vera Radionova; [2011]
    Keywords : Brand; brand community; prospective customers; augmented product; existing members; prospective members;

    Abstract : This research was initiated due to the popularity brand community phenomenon is gaining among companies through last several years. Growing number of companies on the market and shortening of the life cycle of products, make companies work hard in order to retain existing customers and gain new ones. READ MORE

  4. 13. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  5. 14. Luxury fashion web-shops, a successful distribution channel?

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : JENNIFER ERDTMAN; CAMILLA HEDINGE; [2010]
    Keywords : luxury; fashion; marketing; brand dilution; brand integrity; web shop; e tailing;

    Abstract : Purpose: Can luxury fashion brands use websites and web-shops and still keep a sense of drama and exclusivity around their brand and at the same time avoid brand dilution?Background: The e-commerce opened up for new possibilities for the luxury fashion brands but due to the dotcom crash around the year of 2000 did many of them become reluctant to the Internet as a selling channel. LVMH was one of the first in this genre to start up a web- shop. READ MORE

  6. 15. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE