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Showing result 1 - 5 of 763 essays matching the above criteria.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Declining Fertility: New Generations and New Perspectives How university-educated members of Generation Z in Sweden explain their decision to delay parenthood

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Magnus Malmberg; [2024]
    Keywords : Declining Fertility; Generation Z; Social Exchange Theory; Scandinavia; Social Sciences;

    Abstract : This thesis aims to examine how university-educated members of Generation Z in Sweden explain their decision to delay parenthood. As declining fertility rates across the globe risk to strain the global economy, this topic has never been more relevant. READ MORE

  4. 3. Local History Awareness : And its Influence on Young People in a Post-Communist Region

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Marwan M. Hassan; [2024]
    Keywords : local history; place attachment; regional affiliation; regional pride; civic engagement; social trust; regional identity; mobile learning; mobile website; post-communist communities; retrospective qualitative interviews; Eberswalde; East Germany;

    Abstract : This project explores the impact of a mobile website (MWS) designed to enhance knowledge and interest in local history among residents of Eberswalde as a sample for an Eastern German post-communist city. It aims to strengthen the sense of regional identity and attachment, potentially affecting their decision to remain in or leave the region. READ MORE

  5. 4. Digital Dashboard for Enhanced Waste Management in the Stockholm Municipality : Bridging Data Insights and Sustainable Practices

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Youssef Ramy Farouk Fam; [2024]
    Keywords : Waste management; Dashboard; Design; Digitalisation; Data visualization; Waste sorting behavior; Avfallshantering; Dashboard; Design; Digitalisering; Datavisualisering; Källsorteringsbeteende;

    Abstract : The surging global trend in waste generation, currently surpassing 2 billion tons annually in cities,stands as a pressing concern amid escalating climate change threats. This master's thesis aims todesign a digital dashboard tailored to the needs of the Stockholm Municipality's waste managementsystem and its different stakeholders. READ MORE

  6. 5. The mirage of agreeableness : A study of the impact of free-riding behavior on the sucker-effect

    University essay from Södertörns högskola/Psykologi

    Author : Adnan Suljakovic; Gustav Westerman; [2024]
    Keywords : Sucker-effect; free-rider; social loafing; agreeableness; group work; in-group; out-group; dyads; motivational loss;

    Abstract : In group work, the sucker-effect is a motivational loss in which effort is reduced due to feeling taken advantage of when other group members intentionally avoid work, known as free-riding. No previous studies on the sucker-effect have investigated moderating factors that can be attributed to the free-rider. READ MORE