Essays about: "service differentiation"

Showing result 21 - 25 of 66 essays containing the words service differentiation.

  1. 21. An analysis of cloud based e-learning providers’ versioning strategy

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mattias Bitar; [2017]
    Keywords : Versioning; Cloud service; Digital learning; Product differentiation;

    Abstract : Background: Versioning is a product differentiation strategy where a product or service are distinguished or diversified in the intention of making it more attractive to a specific target group. It is often used to price discriminate and a way to profit maximize. Previous studies have mostly concerned software products in general. READ MORE

  3. 22. How can catering businesses achieve competitive advantages in Chinese market : Using service differentiation strategy as marketing strategy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Yuanjia Bao; Yanqing Li; [2016]
    Keywords : Differentiation Strategy; Service Differentiation; Compet- itive Advantage; Humanistic Management; Human Capital Resource; Customer relationship management;

    Abstract : .... READ MORE

  4. 23. It’s greener to dive in the Philippines! : A qualitative study of green marketing in dive and adventure tourism.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joanna Johansson; Johanna Lindgren; [2016]
    Keywords : green marketing; dive tourism; adventure tourism; service development; green marketing strategies; green branding; green segmentation; green positioning.;

    Abstract : Purpose and research question: The purpose of this study is to provide and attain a deeper understanding of how the business philosophy of green marketing affects recreational adventure tourism. Further, the study intends to identify and analyze green marketing in relation to service development, green marketing strategies, branding, segmentation and positioning in the dive tourism sector. READ MORE

  5. 24. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
    Keywords : Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

    Abstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE

  6. 25. Development of Replenishment and Planning Strategies - A case study at Duni AB

    University essay from Lunds universitet/Teknisk logistik

    Author : Fredrik Kapellner; Felix Kaltea; [2016]
    Keywords : Inventory Control; Supply Chain Management; Replenishment Strategies; Planning Strategies; Coefficient of Variation; Demand Forecasting; Technology and Engineering;

    Abstract : Success through product differentiation A popular science article based on the Master Thesis “Development of Replenishment and Planning Strategies” by Fredrik Kapellner and Felix Kaltea, 2016. Matching supply with demand is a continuous struggle, now more than ever since customers expect deliveries within days after placing an order. READ MORE