Essays about: "service marketing skill"
Found 2 essays containing the words service marketing skill.
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1. About tricks, sensations and relationships- A collection of thoughts on performing, exhibiting skill and creating in contemporary circus.
University essay from Göteborgs universitet/Högskolan för scen och musikAbstract : This is a reflection and exploration of creation as a contemporary circus artist today, from the point of view of the same (I am a rope walker). To give myself a compass during the research I have worked with a few questions: What is the function of the trick? How do I and other artist relate to our creating selves and bodies? And how can we use knowledge from other fields such as marketing- and social psychology or service side jobs, to look at our creation from another angle? These questions are explored through looking into marketing- and social psychology, the words of other creators, doing interviews and looking at the way I interact with the practice myself. READ MORE
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2. Controlling Word-of-Mouth : A qualitative study of the hotel industry in the region of Jönköping
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Som människa i dagens samhälle blir man, varje dag, exponerad av ett mycket stort antal marknadsföringsbudskap i form av annonser och reklam, ett antal som är omöjligt för en enskild individ att ta in. Företag har därför svårt att nå ut till sina segment utan att spendera stora resurser på sin marknadsföring. READ MORE
