Essays about: "social customer"
Showing result 1 - 5 of 667 essays containing the words social customer.
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1. Defining customer value in disruptive business models
University essay from Göteborgs universitet/Graduate SchoolAbstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE
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2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
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3. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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4. Deep Learning Based Sentiment Analysis
University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskapAbstract : Background: Text data includes things like customer reviews and complaints,tweets from social media platforms. When analyzing text-based data, the SentimentModel is used. Understanding news headlines, blogs, the stock market, politicaldebates, and film reviews some of the areas where sentiment analysis is used. READ MORE
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5. "How can tech startups enhance their customer retention and acquisition
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This research emphasizes the role of social media in customer acquisition retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping their strategies and effectively allocating resources to achieve consistentcommunication with their customer base. READ MORE