Essays about: "social networking literature"

Showing result 1 - 5 of 75 essays containing the words social networking literature.

1. 1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

3. 2. Sustainable Entrepreneurship Intention among Business Students of Developed and Developing Countries : A Comparative Study of Sweden and Pakistan

   University essay from Jönköping University/JIBS Entrepreneurship Centre

   Author : Ali Awais; [2023]
   Keywords : Sustainable Entrepreneurship Intentions; Business Students;

   Abstract : This study compares the sustainable entrepreneurial objectives of business students in Sweden and Pakistan. The study investigates the effect of action planning, action knowledge, cultural values, educational systems, availability of resources, and business environment on entrepreneurship intention using action regulation theory. READ MORE

4. 3. Taking Corporate Communications and Marketing Strategies to the Next LevelThrough LinkedIn : A Case Study on a Company’s Brand’s LinkedIn

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Araitz Claramunt Oregi; [2023]
   Keywords : LinkedIn; Social Media Affordances; Social Media Marketing; Corporate Identity; Corporate Brand Identity; Brand Identity; Brand Image; Brand Position; B2B;

   Abstract : This thesis explores how organisations communicate and perform marketing nowadays, with social media platforms at the core of their strategic plan. Due to its high relevancy in B2B, the research is focused on LinkedIn and the effect of its affordances which will help dig deeper into the possibilities of using this particular social media platform as a means to define, build and shape company image and brand identity. READ MORE

5. 4. MANAGING A SUSTAINABILITY-ORIENTED INNOVATION THROUGH DYNAMIC CAPABILITIES - A Multiple Case Study on Swedish companies

   University essay from Göteborgs universitet/Graduate School

   Author : Angirmaa Batsaikhan; [2022-08-04]
   Keywords : Sustainability-oriented innovation; Implementing Sustainability-oriented innovation; Dynamic capabilities; Key factors; Main challenges;

   Abstract : This thesis aims to describe the key dynamic capabilities and critical factors that contribute to the development of sustainability-oriented innovation along with the main challenges companies face during the process of implementation. To successfully implement sustainability-oriented innovation, dynamic capabilities play an essential role in the implementation process. READ MORE

6. 5. “How Can Small and Medium Size Enterprises Benefit from Social and Business Networks to Improve Their Performance?” A Single Case Study of Medi Know-How

   University essay from Göteborgs universitet/Graduate School

   Author : Zekria Alizada; Mauro Ribeiro; [2022-07-05]
   Keywords : Social and business networks; Small and Medium Size Enterprises; performance;

   Abstract : Small and Medium Size Enterprises (SMEs) are one of the most important contributors to global economic development and job creation (World Bank, 2021). Meanwhile, the success of SMEs depends on many different aspects such as the relationship between SMEs and their social and business networks. READ MORE