Essays about: "social semiotics"

Showing result 11 - 15 of 81 essays containing the words social semiotics.

  1. 11. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Rebecca Arfwedson; [2021]
    Keywords : Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

    Abstract : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). READ MORE

  3. 12. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Yasmine Hartvig; [2021]
    Keywords : firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE

  4. 13. Heroes for Change or Systems for Change? Is it time to reject heroism discourse? : A critical eye into a comic edutainment on SDGs

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Aisha Al-Daour; [2021]
    Keywords : Citizenship Education; Universalism; Post-colonialism; Comics; Superheroes; Semiotics;

    Abstract : This study seeks to extend observations on critical citizenship education by examining what the edutainment Comics Uniting Nations, which presents the 17 Sustainable Development Goals (SDGs), may tell us about the UN view of imagined agency and citizenship, and subsequently, its broader view of development. Given that the SDGs’ message within the comics targets a global audience, the research work in this thesis puts the comic Heroes for Change to the test by surveying how the minority community in Gaza, occupied Palestine feel and situate themselves in the SDGs’ universal message. READ MORE

  5. 14. The City as a Weapon: Producing space through conflict in Santiago, Chile

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Leonardo Fernandes Rodrigues; [2021]
    Keywords : social production of space; critical urban theory; Santiago de Chile; Estallido Social; semiotics; Social Sciences;

    Abstract : The idea of Chile as a “miracle” of neoliberal reform has been extensively confronted since October of 2019 in a large wave of protests throughout the country, by a vast majority feeling excluded from its benefits. Despite this conflict (known as the “Estallido Social”, or “Social Outbreak”) occurring exclusively in cities, previous analyses do not explicitly address the role of urban space in this process. READ MORE

  6. 15. A multimodal critical discourse analysis of Swedish teaching materials for English

    University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)

    Author : Kate Varga; Ronja Cato; [2021]
    Keywords : Arts; CDA; English language teaching; ELT; ELT textbooks; ethnicity; gender; MCDA; multimodal; representation; social semiotics; visual grammar.;

    Abstract : Education in the Swedish school system should aim to assist pupils in the development of fundamental values. This study investigates to what extent different groups of people are represented within two textbooks for English language teaching (ELT), produced in Sweden and commonly used in Swedish schools and how these representations correlate with the values indicated in the curriculum. READ MORE