Essays about: "social semiotics"

Showing result 6 - 10 of 81 essays containing the words social semiotics.

  1. 6. Hurtful Augenblick: Affect’s Doing in a Series of Instagram Stories of Resistance

    University essay from Lunds universitet/Avdelningen för konsthistoria och visuella studier

    Author : Samaneh Mohseni Hosseinabadi; [2022]
    Keywords : affect theories; photographic image; embodied simulation; Iran; social media; Cultural Sciences;

    Abstract : This thesis explores the affective qualities in a set of Instagram stories juxtaposing photos of the pre- and after 1979 Iranian revolution protests. It poses the central question: ‘How can the power of photographic images in an era of social media be elucidated based on theories of affect?’ By asking this, another subsequent question arises: ‘How is an affective reading of a type of material of mixed and complex nature formulated?’ These two questions shape the structure of this thesis. READ MORE

  3. 7. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Bjarke Røn Knudsen; [2022]
    Keywords : national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

    Abstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE

  4. 8. Luxury fashion and nostalgia : A study from a marketing perspective

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Malin Tasapuro; Pontus Johansson; [2022]
    Keywords : luxury fashion; branding; nostalgia; marketing; symbolic meaning;

    Abstract : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. READ MORE

  5. 9. Sunscreens Imploded : An eco-cultural exploration of enskinment, protection, and vulnerability

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Tobias Bharucha; [2022]
    Keywords : Sunscreen; SPF; Protection; Vulnerability; Care; Toxicity; Ecologies; Skin; Enskinment; ‘Endocrine Disruptors’; Skin Cancers; Racialised Beauty; Smell;

    Abstract : In this thesis I explore sunscreen use-practices, imaginaries, and material flows. I aim to understand how young people in the globally-immersed UK use sunscreens and how they makesense of them. READ MORE

  6. 10. Who is this about? : A multimodal critical discourse analysis of the communication from volunteer organizations

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Ewa Almkvist Lundberg; Nadja Flood; [2022]
    Keywords : Multimodal critical discourse analysis; social semiotics; systemic functional grammar; postcolonialism; othering; volunteer work; voluntourism;

    Abstract : The purpose of this study is to examine how three volunteer organizations present volunteer projects on their websites to identify who is constructed as central in the description of the project and which role is created for the reader. This study uses Multimodal Critical Discourse Analysis (MCDA), Systemic Functional Grammar (SFG) and Post-colonial theory as a theoretical framework to analyze visual and textual elements from three project descriptions. READ MORE