Essays about: "source follower"

Showing result 1 - 5 of 13 essays containing the words source follower.

  1. 1. Strategies and Crisis Management Concerning the Cancel Culture in Influencer Marketing : A qualitative study on how influencers strategically prevents and tackles the phenomena cancel culture, along with the source for cancellation

    University essay from Jönköping University

    Author : Rebecka Danielson; Emilia Eriksson; Hanna Schongin; [2023]
    Keywords : Influencers; Cancel; Culture; Strategies; Crisis Management; Social Media;

    Abstract : Abstract  Background: Circumstances deemed immoral conduct within the influencer marketing industry provoke eloquent sentiments and originated the phenomenon referred to as cancel culture. In spite of the industry's expansion and influencer marketing growth in revenue, there is presently a scarcity of academic research on influencer strategies that manage the cancel culture within social media. READ MORE

  3. 2. How authentic is authenticity on Instagram: a Swedish social media influencer and social media follower perspective

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Matilda Elisabeth Matthys; [2020]
    Keywords : Social media influencer marketing; Social media influencer SMI ; Social media follower; Authenticity; Paid collaborations; Strategic communication; Marketing; Branding; Social Sciences;

    Abstract : Companies are spending more money on the SMI marketing strategy than ever. Research does however show that SMIs are viewed as sellouts doing collaborations for personal profit. Hence it is questionable for how authenticity (the number one thing people look for before making a purchase) is perceived and communicated. READ MORE

  4. 3. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE

  5. 4. Instagram profile’s effect on influencer credibility : A qualitative study on how the influencer-follower relationship is affected by the influencers credibility in relation to their Instagram profile.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Anongdeth; Halima Imam Barre; [2019]
    Keywords : Social media marketing; Influencer marketing; Influencer; Credibility; Instagram;

    Abstract : Background: Through digitalization, it has now allowed people to be more linked through different social media platforms and has led to an increase in the use of these platforms such as Facebook, YouTube, Twitter and Instagram. Compared to other social media, Instagram has the highest level of involvement through time spent on the app. READ MORE

  6. 5. If and how are Instagram's top male makeup influencers shifting the beauty norms & beauty representations in a female oriented industry

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Rima Jalba; [2018]
    Keywords : Instagram; Makeup; beauty norms; male makeup influencer;

    Abstract : The aim of this research is to explore if and how men performing makeup can shift the beauty norms and beauty representations for women. The shift is studied in the context of Instagram- a photo and video sharing social media platform, where individuals with large followings are called influencers, whereas their presence is qualified as influence. READ MORE