Essays about: "sponsorship management"

Showing result 11 - 15 of 19 essays containing the words sponsorship management.

  1. 11. Measurability of corporate sponsorship in sport events

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Oscar Lundqvist; Philip Green; [2015]
    Keywords : Measurability of corporate sponsorship; Performance evaluation; Corporate sponsorship; Sponsorship; Management control system;

    Abstract : Number of companies involving into sponsorship has been increasing over the years and today sponsorship is a fully global industry (Stotlar 2004). Despite this little research has been made in the area, and in particular in the field of corporate sponsorship and measurability. READ MORE

  3. 12. IS/IT Risk Assessment in the Implementation of a Business Continuity Plan : An integrated approach based on Enterprise Risk Management and Governance of Enterprise IT

    University essay from Högskolan i Jönköping/IHH, Informatik

    Author : Cristina Cecilia Hidalgo Valdez; [2015]
    Keywords : Enterprise Risk Management; Governance of Enterprise IT; Business Continuity Plan; Risk Assessment; IS Risk; IT Risk.;

    Abstract : Business continuity is an area of research that ensure continuity of enterprise operations. Business continuity requires knowledge and input from business and IT leaders to assess and manage risks associated with critical business processes to develop a plan that can allow the organization to resume operations. READ MORE

  4. 13. Decision-Making Processes for Different Categories of Sport Sponsorship

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Söderlind; Emma Nilsson; [2014]
    Keywords : Decision-making process; Irrational decisions; Sponsorship; Sport sponsorship;

    Abstract : Sport sponsorship is becoming an increasingly used marketing measure. Companies spend billions of dollars on sponsoring every year and revenues from sponsoring constitute an essential part of the sport associations' and athletes' businesses. Despite this, many aspects of sponsorship are still unexplored. READ MORE

  5. 14. Management control systems for corporate sponsorship - A study of corporations' holistic management of sponsorship

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Sarah Ahnström; Sofia Albertsson; [2014]
    Keywords : sponsorship management; sponsorship; sponsoring; management control systems; internal consistency;

    Abstract : Corporate sponsorship continues to experience growth globally. The study investigates corporations' engagement in sports, culture and community related sponsorship from a management control perspective. READ MORE

  6. 15. CSR and Sport in Kenya. Another path to Development?

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Frida Svärdby; [2012]
    Keywords : Business; CSR; Development; Football; Kenya; Mathare Youth Sport Association; Moving the Goal Posts; Sport; Sport NGOs; Business and Economics;

    Abstract : The pressure on businesses to act ethically and to get involved in the development area has increased. At the same time, the strength of sportsas a vehicle for development is highlighted from various worldly respected leaders and organizations. The research maps the emerging field of businesses responsibility, development andsport in Kenya. READ MORE