Essays about: "sponsorship management"

Showing result 16 - 19 of 19 essays containing the words sponsorship management.

  1. 16. Increased revenues as the key for long-term success in Allsvenskan

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Isak Danielsson; Sofia Grahm; [2011-07-05]
    Keywords : Allsvenskan; Financial and sporting success; stadium; sports management; football;

    Abstract : Background and research problem: Football is the most popular sport in the world and is influenced by stakeholders with different perspectives and interests. The problems with sporting and financial results are a much-debated issue in Sweden at the moment because the majority of all clubs in Allsvenskan have suffered a severe operational loss, which is becoming a serious threat to their existence. READ MORE

  3. 17. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Kamran Sairafi; [2009]
    Keywords : sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

    Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE

  4. 18. The Meaning of Sponsoring : A study on the motives behind sponsoring a sports team and the following effects on brand awareness.

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Fredrik Skovshoved; Salar Roshandel; [2009]
    Keywords : Sponsoring; Sport; Brand awareness; Motives; Effects; Sponsring; Sport; Motiv; Effekt; Varumärke;

    Abstract : Background: Sponsoring is a topic that has always been present but in different forms. Recently however, it has become even more popular and companies today invest small fortunes on becoming sponsors of different events, individuals and teams. READ MORE

  5. 19. Sponsorship- from an internal perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anja Trägårdh; Patric Jönsson; [2003]
    Keywords : sponsorship; internal marketing; communication; empowerment; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The purpose of this study is to gain a better understanding of how sponsorship affects a company’s internal staff, and how it can be used to enhance its motivation. Therefore, the intentions will be to publish the results of our research of two companies, and how their sponsorship activities at the event Swedish Open have affected their employees’ motivation. READ MORE