Essays about: "sponsorship."

Showing result 6 - 10 of 116 essays containing the word sponsorship..

1. 6. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

   University essay from Umeå universitet/Företagsekonomi

   Author : Lelia Yamina Belouadi; Güney Han; [2023]
   Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

   Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

3. 7. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Birgersson; Helena Rapaport; [2023]
   Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

   Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

4. 8. Exploring Audience Perception of a Cause-Related Sponsorship Campaign : The Case of Hummel and the Danish National Football TeamDuring The 2022 FIFA World Cup

   University essay from

   Author : Franciska Kószás; Patricia Tudesko; [2023]
   Keywords : Corporate social responsibility; cause-related marketing; cause-related marketing campaign; Hummel; The 2022 FIFA World Cup; Qatar; Reddit; online community; audience perception; case study; content analysis;

   Abstract : Background: There has been a noticeable growth in the use of sponsorships and corporate social responsibility in the world of professional sports, especially in football. This phenomenon is not particularly surprising given that modern companies are forced to compete for the attention of more socially conscious audiences. READ MORE

5. 9. Business Operations in Armed Conflicts : An analysis of the criminal responsibilities of business executives operating in high-risk contexts

   University essay from Försvarshögskolan

   Author : Emuesiri Akpere; [2023]
   Keywords : International Criminal Law; Complicity; Business; Armed Conflicts; Internationell straffrätt; medverkan; affärer; väpnade konflikter;

   Abstract : The involvement of multinational corporations, international traders, transporters, processors, and retailers has a crucial significance in high-risk contexts there is a wide range of commercial activities that can make economic actors criminally responsible for gross violations of international humanitarian law and human rights: this includes the sale of weaponry, pillaging or commercial transactions unrelated to war. Allowing companies and their managers to shield themselves is harmful to the development of international law. READ MORE

6. 10. Social Work Perspective on Third-Country Solutions for Refugees : An exploratory study of two EU Countries' work with Resettlement and Complementary Pathways

   University essay from Marie Cederschiöld högskola/Institutionen för socialvetenskap

   Author : Rodas Berhane; [2023]
   Keywords : Third-country solutions; Resettlement; Complementary pathways; Refugee quotas; Social work; Civil society; Community sponsorship;

   Abstract : This study delves into Sweden and Italy's distinctive approaches to third-country solutions for refugees from a social work perspective. It scrutinizes Sweden's involvement in resettlement via state-directed procedures and Italy's engagement in complementary pathways, primarily through community-driven sponsorship initiatives. READ MORE