Essays about: "sports in literature"

Showing result 1 - 5 of 112 essays containing the words sports in literature.

1. 1. Running to the top? - A qualitative research report investigating how the best male elite runners in Sweden relate to their own personal brand.

   University essay from Göteborgs universitet/Graduate School

   Author : Olle Ahlberg; Adam Palm; [2023-07-03]
   Keywords : Personal brands; brand equity; sports marketing; track and field;

   Abstract : This research seeks to further develop the understanding of how professional athletes relate to personal brand building. Previous literature has canvased the landscape of celebrity athletes in sports such as football, golf, tennis and basketball. READ MORE

3. 2. Media Representations of Doping in Sports : An Analysis of How Media Frames Men and Women in Doping Scandals

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Guglielmetti; [2023]
   Keywords : doping; framing; media representation; Lance Armstrong; Marion Jones; performance-enhancing drugs;

   Abstract : In this thesis we delve into the profile doping scandals involving Marion Jones and Lance Armstrong. Our aim is to analyze how the online news media portray doping allegations in sports specifically on these two athletes. READ MORE

4. 3. Cross-Continental sportsinternationalization : A case study on the NFL’s internationalization process to Europe

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Melker Gunillasson-Sevä; Gustav Erkers; [2023]
   Keywords : Sports internationalization; IFL; WLAF; NFL Europe; Internationalization process; Sports league expansion; Adaptation;

   Abstract : This study takes a deep dive into the internationalization process of the NFL and explains the various steps involved. The study is based on classic theories of internationalization and theories of sports internationalization. The study is mainly made up of secondary data such as newspaper- and journal articles. READ MORE

5. 4. The Formula to Success

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Möller; Kajsa Knutsson; [2023]
   Keywords : Formula 1; High-profile sports teams; Sports Fans; Brands; Brand community; Consumer-Brand Relationship.; Business and Economics;

   Abstract : Research question: How does the consumer-brand relationship evolve between fans and highprofile sport teams? Purpose: The aim of this thesis is to understand how the consumer-brand relationship evolves between fans and high-profile sports teams, more specifically, Formula 1 teams. It will explore the triadic relationship that exists with other consumers in addition to the dyadic relationship between a brand and a consumer. READ MORE

6. 5. Att förebygga senskador hos ridhäst : med fokus på degenerativa skador

   University essay from SLU/Dept. of Anatomy, Physiology and Biochemistry

   Author : Vera Hultman; [2023]
   Keywords : den ytliga böjsenan; sendegenerering; träning; benskydd; underlag; häst;

   Abstract : En senskada hos ridhästen leder till långa konvalecentperioder och obrukbara hästar vilket resulterar i en bristande hästvälfärd, stora ekonomiska kostnader för hästägare och att omvärlden ser negativt på ridsporten. För att sprida kunskap kring de åtgärder som kan vidtas för att förebygga senskador i den ytliga böjsenan hos ridhästar har denna litteraturstudie genomförts. READ MORE