Essays about: "technology-based services"

Showing result 11 - 15 of 18 essays containing the words technology-based services.

  1. 11. Customer Involvement in New Service Development - Organizational Implications and Challenges

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Daniel Andersson; Pontus Hjertqvist; [2015]
    Keywords : New service development; customer involvement; technology-based services; organizational challenges.;

    Abstract : Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based, which implies that customers are becoming increasingly autonomous from the service firm. Understanding how to involve customers in the development process of such services as well as to recognize the challenges brought by customer involvement in this context should be seen as key issues for developing successful new services. READ MORE

  3. 12. The Intermediation Functions Connected to the Phases of a New Product Development Process : An Investigation of a Public and a Private Intermediary in a Micro Perspective

    University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap; Linköpings universitet/Tekniska fakulteten

    Author : Malin Ekerå; Sophie Hallbert; [2015]
    Keywords : intermediary; innovation; intermediation functions; new product development;

    Abstract : The process of innovation remains challenging for companies in general and for small firms in particular. Limited resources constitute an obstacle on the small firm’s path towards market launch and the need for supportive measures is evident. READ MORE

  4. 13. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking

    University essay from Umeå universitet/Företagsekonomi

    Author : David Abrahamsson; [2014]
    Keywords : brand equity; retail bank; customers; students; branding in financial services; switching barriers; choice criteria; varumärkeskapital; kunder; studenter; varumärkesbyggande i den finansiella sektorn; bytesbarriärer; beslutskriterier;

    Abstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE

  5. 14. Factors Influencing the Adoption of Self Service Technologies (SSTs) : A study of attitudes towards SSTs (Internet Banking, Online Shopping and Self-Check-In Machine at the Airports) and the influence of new technologies (smart phones and tablet computers).

    University essay from Institutionen för informatik

    Author : Muhammad Shahid Bashir; Sameh A.H. Albarbarawi; [2011]
    Keywords : Self Service Technologies SSTs; Smartphone; Tablet Computer Tablet; Internet Banking; Online Shopping; Self Check In Machine; Adoption new Technology; Public Place Interaction; Private Place interaction.;

    Abstract : Developments in information technology and tangible computing facilitate the human’s life by inventing Self Service Technologies SSTs where it changed the way we interact with the environment as well as new technologies did. Nowadays, a lot of new technologies have embodied computer inside such as smartphone and computer tablets. READ MORE

  6. 15. mHealth : Mobile phones in HIV prevention in Uganda

    University essay from Örebro universitet/Akademin för humaniora, utbildning och samhällsvetenskap

    Author : Axel Salomonsson; [2010]
    Keywords : Health communication; HIV prevention; mHealth; Hälsokommunikation; HIV prevention;

    Abstract : mHealth – Mobile phones in HIV prevention in Uganda by Axel Salomonsson Abstract The use of ”new”  interactive media like the Internet and cell phones in health education is not an entirely new phenomenon and studies shows promising results from such information campaigns in developed countries[1]. In the area of HIV/AIDS prevention, however, no scientific studies have been made on the effects of mobile phone-based information campaigns in developing countries. READ MORE