Essays about: "the importance of brand image thesis"

Showing result 16 - 20 of 40 essays containing the words the importance of brand image thesis.

  1. 16. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Furberg; [2016]
    Keywords : PR; PR events; brand equity; brands; consumers; fashion industry;

    Abstract : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. READ MORE

  3. 17. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonatan Storesund; Oskar Olsson; [2015]
    Keywords : IKEA.; Instagram; social media; brand stories; brand development; brand image; co-creation of value; Open-source branding; Business and Economics;

    Abstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE

  4. 18. Co-created reputation in a nonprofit context : A mixed-method study of SACC-DC

    University essay from Umeå universitet/Företagsekonomi

    Author : Denise Ampuero; Sophie Holmberg; [2014]
    Keywords : Corporate reputation; co-creation; nonprofit organizations; brand image; brand identity;

    Abstract : Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the involvement of customers, has also shown positive effects on performance. READ MORE

  5. 19. The Management of the Service Supply Chain

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Kechen Chen; Di Yu; [2014]
    Keywords : supply chain; service supply chain management; customers’ satisfaction;

    Abstract : The main topic of this thesis is to study the connection between Service Supply Chain Management (SSCM) and Customer Satisfaction (CS). The study is based on the factors of SSCM for receiving CS and its implementation. READ MORE

  6. 20. Drug Cartels and Apartheid: Critical Study of Nation Branding in Developing Countries Burdened by Stigmatizations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alessio Stringari; Karla Estefania Luz Oliva; [2014]
    Keywords : Nation brand; nation branding; developing countries; semiotics; lexical semantic; critical theory.; Business and Economics;

    Abstract : Nation branding is gaining increasing importance between both scholars and practitioners. Although, research in this field seems to focus mainly on developed economies, developing countries are affected by a “label effect” of being categorized as ‘developing’ which generates tacit social stigmatizations. READ MORE